Clarifying Innovation, Growth, and Business Development – How writing my 4×4 Innovation Strategy helped me to improve my insights into what I do for a living

One of the outcomes of writing my book “The 4×4 Innovation Strategy” was that if forced me to position my book with respect to the other business growth books that I became aware of.

This is why I finsih my 2nd (and final) edition with an Annex that I present in the following article: Clarifying Innovation, Growth, and Business Development

This book focuses on innovation strategy and specifically on how to systematically bring a product from idea to market using a structured 4×4 framework.

However, innovation operates within a broader growth context. To avoid conceptual confusion, the following distinctions are important.

Read the full article here.