What makes a Good Business Development Person?
This is where I am coming from: I have been a patent attorney, entrepreneur, and inventor for the longest time of my life. I transitioned from working as a pure patent attorney and founder of a law firm to become a professional innovation advisor during the Covid-19 lockdowns..
That journey was exciting, but it also led to figuring out the white areas on the business landscape.
And the most prominent withe area in the business landscape was the transition from “market penetration” to “market development” in the Ansoff matrix. I have earlier written about this in the context of the Ansoff matrix, for example here.
That led me to the insight that “market development” is not the same as “business development”. They overlap but they operate at different conceptual levels.
Read the full article here.
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