The Real Job of a Business Developer When Joining a New Company – What a Business Developer Should Do in Their First 90 Days

Martin SchweigerBusiness Matters
Most new Business Developers fail because they start selling before understanding how the business actually creates and delivers value.
And this is where I am coming from: we have created a new Business Developer position in our firm, and the question came up what this Business Developer will do after he joins our company. I am addressing this question in a systematic way.
This is the starting point: a new Business Developer doesn’t “just sell”. Business Developers build the engine for growth. Their tasks fall into phases, moving from understanding to structuring to executing to scaling.
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