Public Talk: Blockchain Technology Meets 4×4 Innovation Financing
This is the recorded version of a talk that I have given on 29 April 2021, before the Singapore-German Chamber of Commerce (SGC).
It is about a very new way of innovation marketing.
I am starting from a negative example on Kickstarter.com. From there, I am explaining how to use blockchain technology for setting up a proprietary crowdfunding environment for developing a new product.
Blockchain tokens are used as pre-sales indicators that tell whether or not the targeted market is willing to put money on the table for the planned new product.
Continue reading here.