Public Talk: Blockchain Technology Meets 4×4 Innovation Financing

This is the recorded version of a talk that I have given on 29 April 2021, before the Singapore-German Chamber of Commerce (SGC).

It is about a very new way of innovation marketing.

I am starting from a negative example on From there, I am explaining how to use blockchain technology for setting up a proprietary crowdfunding environment for developing a new product.

Blockchain tokens are used as pre-sales indicators that tell whether or not the targeted market is willing to put money on the table for the planned new product.

Continue reading here.