Book Review – How to Sell at Margins Higher Than Your Competitors: Winning Every Sale At Full Price, Rate or Fee
This book – co-authored by Lawrence L Steinmetz and William T Brooks – highlights the pricing strategies to increase profits and market share of an organization.
You can purchase it here.
It elucidates why lowering your price may be a bad idea, and points out the importance of looking at profit margins and creating value for your product.
It further explains the importance of determining your competitive advantage, and using it to differentiate your product such that it will not be seen as a mere commodity.
Continue reading here.