Inventors, Don´t Waste Your Time And Money Any More! Here Is A True Story: How To Test Market Response Early
If you are an inventor or if you work for one, then the article below has been written for you.
Learn to think about innovation within the 4×4 Innovation Strategy matrix.
Do not advance your innovation to the next Technology Readiness Level before you have completed all Innovation Work areas for your current T3echnology Readiness Level.
Do not underestimate FTO and do not skip the Market Validation steps. Both can kill your innovation, whether you are a Start-Up or a Multi-National Company (MNC).
You find templates for LoI´s in my article here.
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