Managing Legal Marketing – Hot Potato Or High Performance Team?
Guest post by Sue Bramall.
The recent Financial Benchmarking Survey published by the Law Management Section revealed that average marketing budgets for respondent firms remained at a pitiful 2.2 % of fees billed compared to over 10% in other sectors. This figure includes staff costs relating to support staff, but probably ignores the time spent by fee-earners on marketing or the management of a firm’s marketing.
While there are still a few die-hards who remember the days in the 1980s when marketing was still prohibited for solicitors, nowadays marketing is firmly on most management agendas.
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