Invaluable guidance for building a business off of an innovative idea

Martin Schweiger’s 4×4 Innovation Strategy has invaluable guidance for budding entrepreneurs looking to build a business off of an innovative idea. Its methodical approach has helped me avoid legal traps which most other avenues don’t warn you of, all while proving the idea at the fastest possible speed.

Thanks to his genuine desire to guide entrepreneurs, we’ve managed to systematically develop an innovative product with proven demand while ensuring that we always had protectable IP.