The First IP Landing Page ever Deserves a Prize

Martin Schweiger has published an article on LinkedIn.

It has finally happened.

Nyall Engfield of MU Patents has put online the first IP landing page that I ever became aware of.

By doing so, he is – according to my knowledge – the first IP lawyer ever who applied Direct Response Online Marketing to his firm’s appearence in the Internet.

No envy here. Nyall honestly deserves a prize for this.

What is Direct Response Marketing?

Every IP lawyer should know this new marketing channel and how it works. It is relatively young, maybe only 5 years old.

Continue reading here.